On October 20, 22, the South Korean zdnet.co.kr published an article with an interview with Jonghwan Kim, head of Aergo.
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Jonghwan Kim, CEO of Blocko, introduces use cases such as gift certificates, tickets, memberships, DLC, and certificates.
“The reason why non-fungible tokens (NFTs) are actually being used in this and that place is that they are still being studied in the industry.”
Jeonju Information Culture Industry Promotion Agency held the ‘2022 AI/BC Tech Trend Concert’ and gave a lecture by experts on the topic of blockchain on the 20th. On this day, Kim Jong-hwan, CEO of Blocko, made a presentation under the theme of ‘NFT 2022 Trend’ and said this. It is a diagnosis that NFT as a practical corporate marketing tool is spreading after a time when a small number of NFTs based on works of art were traded at high prices and became a hot topic.
Blocko operates the NFT market ‘CCCV’ through its subsidiary Blocko XYZ. CEO Kim Jong-hwan introduced NFTs issued through CCCV or successful cases of NFT utilization in the industry, classified according to purpose.
A case in which a company issues NFTs for the purpose of gift certificates was first introduced. CEO Kim Jong-hwan said, “It is a case that can show the intrinsic value of NFT, and it is the most advanced area in the distribution industry. did.
In particular, he pointed out that the fact that NFTs can set changes that trigger under specific conditions is an attractive feature to be used as a marketing tool. CEO Kim emphasized that “NFT can be used as a means to purchase specific experiences.
Even when it is used as an event ticket, there is an expected convenience. It is explained that NFTs can be useful in supporting the purchase of tickets for overseas events or in preventing ticket spoofing. CEO Kim said, “NFT can be a means to prove that you are a ‘steamed fan’ by the fact that you have watched a performance several times or watched a performance a long time ago. will be,” he predicted.
It is also possible to devise a plan to operate corporate membership as an NFT. It is possible to develop an NFT that verifies whether certain conditions are met and provides coupons to those who meet them.
NFT may also be considered as a means of providing downloadable content (DLC). It said that there are cases in which NFT issuers such as influencers provide NFTs as a way to access DLC to buyers.